Shop Monitor

High-end web analytics for online shops

All evaluations necessary for optimizing webshops: multichannel tracking of online-marketing campaigns and social-media analyses as well as interactive analyses of click paths and buying processes. The econda Shop Monitor provides online-shop operators with all the data they need to efficiently boost sales and reduce costs.


3 unbeatable advantages

All the information needed to turn visitors into buyers

  • Marketing analyses: SEO/SEA, email, multichannel, assists, cookie filter, post-view
  • Analyses of visitors: click paths, shopping cart exits, funnels
  • Analyses of offerings: content categories, internal search

Get started at once: web analytics immediately operational

  • Quick integration via numerous interfaces
  • Intelligently pre-configured reports for online shops
  • Wide-ranging opportunities for output and export; intuitive operation

Evaluations with premium performance and flexibility

  • Real-time analyses
  • Evaluations based on raw data and aggregated data
  • Create your own segments, filters, and analyses

5 reasons for the Shop Monitor:

  • Certified data protection
  • Intelligently pre-configured reports
  • Intuitive operations
  • Safe investment
  • Your very own customer consultant 

Web analytics by econda

Proven expertise and 100% compliance with data-protection laws

econda customers trust in the Shop Monitor’s focus on the needs of online retailers, in a highly skilled team of data-mining experts, and in the ongoing advancements realized by econda’s software developers. For these reasons, IdealObserver has consistently ranked econda in the Top Five of web-analytics tools for years. It is no coincidence that econda is the most popular commercial web-analytics solution among Germany’s Top 100 home-shopping merchants (according to the 2011 rankings by VDH/VH).